Social dissemination (psychology)

Social dissemination is where information learned socially often disseminates (that is, is distributed outwards). It's often the result of social conversations, discussions, etc where no evidence is required, and is part of informal learning.

Usage
Social dissemination can be utilised as a way to rapidly distribute information with minimum input. By producing information that individuals eagerly wish to share, or by encouraging the distribution of information, it will rapidly disseminate outwards.

Even if information is not designed to be distributed, and distribution is not encouraged, dissemination will still occur, but at a much slower rate. It is effectively the absorption or osmosis rate of information distribution.

Examples
Monkeys' learning is bias to favour learning techniques that originate from their own group and learn from each other.

Disadvantages
Social dissemination runs the risk of causing Chinese whispers in a misinformed social group, especially if members purposefully subvert the intended social content, or as new information gets added.